

PSG Jordan Kit
PSG
As part of the collaboration between Jordan and PSG, the studio was invited to design an exclusive typeface for a special jersey customization event at the nike store champs-élysées.
visitors were able to print their own psg x jordan jersey using the custom lettering created specifically for the occasion.
2018
Credits
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This alphabet was created by scanning a classic basketball typeface and manually distorting it.
No photoshop was used, only spontaneous gestures while moving a sheet of paper across the scanner glass.

Each letter comes with two variations, allowing the user to select their preferred option and avoid visual repetition.

It offers a playful and flexible experience, allowing each user to create a unique composition through multiple variations of the same word.

Figures also come in two variations.
By combining their preferred elements and positioning them freely, the user can create a unique and personalized composition.



A thin line on each figure is added which is something very common in traditional football codes. This distortion and the mix between these 2 sports visual codes are an interpretation of such an unexpected and iconic collaboration.

Here's a selection of personalized jerseys created by visitors during the event, each featuring a custom name and number set in the exclusive typeface designed for the collaboration.
