AP 150th Anniversary Gift Collection
Audemars Piguet

AP 150th Anniversary Gift Collection

Audemars Piguet

Inspired by Audemars Piguet's rich archives and heritage, this project explores a complete apparel range, from T-shirts and hoodies to jackets, caps, and tote bags. It naturally expanded into a broader collection of accessories and objects, including a silk scarf, enamel pins, and more unexpected pieces such as a candle and ski poles.

2025

Credits

  • Product photography Adrien Sgandurra, Mickaël Bandassak, StudioPackshot
  • Details photography Adrien Sgandurra
  • Art Direction
  • Branding
  • Lettering

The collection pays tribute to the Maison’s legacy through a contemporary reinterpretation of iconic archival elements, while remaining deeply rooted in Audemars Piguet’s savoir-faire, craftsmanship, and precision.

Extending beyond apparel, we created a collection of accessories and objects that reinterpret Audemars Piguet’s heritage through thoughtful details, from enamel pins and a silk scarf to more unexpected pieces like a candle and even ski poles.

Serving as the hero piece of the collection, the varsity jacket features a custom AP 150 logo on the front and a bold back lettering framed by the iconic Royal Oak motif.

Several pieces pay tribute to the Royal Oak Offshore, reinterpreting its sailing spirit and iconic archival elements through a vibrant palette of blue, yellow, and orange.

The collection was created as a gift collection, exclusively available for Audemars Piguet clients and VIPs, and is not available to purchase.
It’s been an absolute honor for the studio to contribute to such a meaningful milestone.