Artwork created for the launch of Paris Saint-Germain’s new away kit.
This custom design, featured on the back of the jersey, was unveiled at an exclusive pop-up event inside the Eiffel Tower.

The artwork pays tribute to the Eiffel Tower’s rich history by merging two distinct typographic styles: one inspired by the 1889 Paris World Fair—the year the monument was inaugurated—and the other by the brushstroke-style Eiffel Tower graphic featured on the front of the jersey.