The logo is inspired by the most distinctive design element found on the back of the shoes. Its precise construction and balanced composition reflect the brand’s commitment to quality and craftsmanship.

The monogram merges two typographic elements into a single, unique symbol that also reflects the brand’s sense of community. Its simple and timeless design aligns with NEUTRA’s mission to create enduring, long-lasting products.

In addition to developing the branding, Studio Tyrsa collaborated with Neutra and Byborre, an innovation studio known for its sophisticated, functional, and visually striking textiles, to create a custom fabric design inspired by the notebook that served as the foundation for the brand’s identity.