Although initially reluctant to incorporate the Eiffel Tower, we recognized that its summit stands as one of the city’s most iconic sources of light. By blending the tower’s silhouette with the form of a basketball and a radiant glow, the logo emerged as a bold and meaningful emblem of Paris Basketball’s identity.

The club’s existing color palette was reinterpreted to generate dynamic lighting effects, infusing each visual element with a sense of vibrancy and motion.

Light is placed at the core of the identity, subtly integrated into every Paris wordmarks as the dot on the 'i', and further emphasized in the monogram, where it evolves into a shooting star forming the loop of the 'P

The monogram plays a central role in the visual identity of Paris Basketball. Much like the iconic NY logo of the Yankees, the ambition was to create a simple, instantly recognizable symbol that evokes the city of Paris. The design features a shooting star forming the loop of the 'P', reinforcing the overarching theme of light while capturing the energy and dynamism of basketball.

All assets were designed to form a cohesive and consistent identity, fully aligned with the strategic vision centered around the concept of light.

To complement the visual identity, we designed a bespoke typeface inspired by the classic typography of basketball culture and historic Parisian type specimens. Available in both Regular and Italic styles, this typeface gives the club a distinct voice across all platforms, from jerseys to arena displays to communication materials.

At the end of the first season following the launch of the new identity, the club secured its first French basketball championship title, capping off an outstanding season and a remarkable run in the EuroLeague.
Congratulations to the whole team, the staff and to Yard agency for their amazing work and thank you for the trust.