NY VS NY
Nike

NY VS NY

Nike

Visual identity for Nike’s NYvsNY 2023 Tournament, New York’s most iconic summer basketball event. The identity was designed using spray can aesthetics to capture the raw energy and street spirit of the city.

2023

Credits

  • Creative directors Carlo Luetto & Anthony Coleman
  • Photos Sam Balaban
  • Lettering
  • Main Title
  • Murals

“Quote Typeface created for a Swarm TV show by scanning a classic basketball typeface and distorting it manually. A thin line on each figure is added which is something very common in traditional football codes.”

Credits

  • Creative Direction Nike Brand Creative
  • Photography Sam Balaban
  • Agent Lauren Malizia, Agent Pekka

Credits

  • Photographer Kevin Couliau