The logo features dynamic custom lettering accompanied by three colored lines, each tracing a different path across the Food Court map. These paths symbolize the diversity of culinary journeys available to visitors.
Within the space itself, the logo was brought to life through three large-scale neon installations, immersing guests in the brand's identity and concept.

To bring the concept to life, we reinterpreted the logos of the ten partner brands. The challenge was to celebrate each brand’s unique identity while ensuring visual consistency to establish a distinctive and cohesive identity for the Food Court.

Once the ten unique logos were developed, we integrated illustrative elements around them, transforming the compositions into large-scale mosaics. This approach aimed to create strong visual impact while paying tribute to the traditional French craftsmanship of mosaic art.

"The journey begins before visitors even enter Le Food Court. As they descend to the lower level, they are welcomed by a wall installation featuring glowing neon words set against a mirrored backdrop. This immersive entry point sets the tone for the experience, capturing the vibrant and dynamic spirit of the culinary space.

We also developed a range of merchandising elements, including a fictional food festival named 'The Greatest Eats', inspired by metal band logos. In addition, we collaborated with Coca-Cola on a limited-edition series of exclusive bottles.

To enhance the sense of authenticity, we hand-lettered the signage for each food stand, drawing inspiration from the traditional chalkboards commonly seen in Parisian brasseries

We are grateful to Galeries Lafayette for acknowledging our collaboration with a dedicated sign crediting the studio for its work on the overall identity.