
House 99
L'Oréal
Brand identity for HOUSE 99 by DAVID BECKHAM, a grooming label launched by L’Oréal in collaboration with David Beckham.
2018
Credits
- Agency AKQA Paris






After numerous rounds of exploration, we arrived at a more minimalist approach, subtly referencing the aesthetic of classic American barbershops.
Credits
- Photos Vincent Desailly



Credits
- Creative Director Peter Lung
- Art Director Joshua Ogden
- Agent Talkie Walkie
- Photography Vincent Desailly