House 99
L'Oréal

House 99

L'Oréal

Brand identity for HOUSE 99 by DAVID BECKHAM, a grooming label launched by L’Oréal in collaboration with David Beckham.

2018

Credits

  • Agency AKQA Paris
  • Branding
  • Product

After numerous rounds of exploration, we arrived at a more minimalist approach, subtly referencing the aesthetic of classic American barbershops.

Credits

  • Photos Vincent Desailly

Credits

  • Creative Director Peter Lung
  • Art Director Joshua Ogden
  • Agent Talkie Walkie
  • Photography Vincent Desailly